Upcoming Event: Martin Goldfarb in conversation with Edward Greenspon
Canadian market researcher Martin Goldfarb is the co-author of Affinity: Beyond Branding, which the Globe and Mail has praised for its “graceful, flowing writing . . . the stories from the front lines of his market research are engrossing.” On February 16th, at 7 p.m., Goldfarb will be in conversation with journalist and social analyst Edward Greenspon at Indigo Manulife Centre in Toronto. They will discuss the connection between consumers and products and how to create an enduring affinity for a product and brand.
For a sneak preview of Affinity: Beyond Branding check out the excerpt running today in the Financial Post.
And to find out more about co-author Howard Aster, read the article in the Oakville Beaver here.