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Launch Photos for AFFINITY: Beyond Branding

October 5, 2010

On September 20th 80+ people gathered in the offices of The Walter and Duncan Gordon Foundation in Toronto to celebrated the launch of AFFINITY: Beyond Branding, the long awaited book by Martin Goldfarb and Howard Aster. Martin Goldfarb is well known as the official Liberal Party Pollster from 1973-1984 and for his work with Prime Minister Pierre Trudeau. He is the now the President and CEO of the Goldfarb Corporation.

AFFINITY Beyond Branding draws on Martin Goldfarb’s extensive experience working with organizations such as Ford, Toyota, De Beers, Scotiabank and many others. He explores the underlying values and stories of our culture in order to illustrate that the best brands attach themselves to consumers and propagate values that endure over time. AFFINITY Beyond Branding offers a unique perspective on strategic and market research, one that also extends to a discussion of Canadian politics and the ‘Just Society.’

Many thanks to Tom Axworthy and The Walter and Duncan Gordon Foundation for their tremendous support.

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Photography by: Thomas Klepl

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